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Marketing that survives contact with a real audience

Working notes on multi-platform content: what to change per platform, which metrics are worth ranking on, and how to write so an answer engine will quote you. Every article states its sources and the date it was last revised.

Getting started

Which social platforms should you actually be on?
Two or three platforms chosen deliberately beat eight run on autopilot. Here is how to pick them, and how to tell when you picked wrong.
8 min readUpdated Jul 21, 2026

Tailoring

How to tailor one post for every platform without sounding copy-pasted
The same text in eight boxes is eight compromises. Here is what to change per platform, what to never change, and how to keep the versions honest.
7 min readUpdated Jul 19, 2026

Cadence

How often should you post on each platform?
Sane cadence ranges vary about thirtyfold across platforms, and on some of them the right answer is that no optimal frequency exists at all.
8 min readUpdated Jul 21, 2026

Audience

How to market a software product to developers
Developers evaluate tools by reading, not by being sold to. Marketing that works on them looks like documentation, and the numbers back it.
9 min readUpdated Jul 21, 2026

Measurement

Rank your marketing on outcomes, not engagement
Whatever metric you rank on is what your content learns to produce. Rank on engagement and you will get an engagement machine that sells nothing.
8 min readUpdated Jul 19, 2026

AI search

How to get your content cited by ChatGPT and AI search
Getting quoted by an answer engine is mostly a writing problem, not a technical one. Here are the levers that work, and the one everyone still wastes time on.
9 min readUpdated Jul 19, 2026

Write once. Publish native everywhere. Measure what converted.

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