Publish natively to every platform

Worth it if your buyers are developers, founders, investors, or anyone whose professional reading happens in public. It is the fastest place to be noticed and the fastest place to be forgotten, so it rewards presence over polish.

The default for B2B software. If a purchase involves a budget holder, a job title, and a procurement conversation, this is where those people read. It rewards patience and punishes anything that smells like an advertisement.

Worth it when your product photographs well or your team is willing to be on camera. For pure B2B software with nothing visual to show, the effort rarely pays back against LinkedIn or X.

Worth it if you can be genuinely entertaining or genuinely useful in under thirty seconds, and if your buyers are consumers or individual practitioners rather than procurement committees.

Worth it for local businesses, consumer products, and anywhere a Group is the real audience. For B2B software the Page is mostly a credibility artifact, and the paid side is where the value sits.

The highest-effort channel on this list and the longest-lived. A good tutorial keeps earning for years, which no feed post does. Worth it if you can commit to a schedule measured in months.

The highest-trust and highest-risk channel here. A single good thread can outrank your own website on Google for a buying query. A single misjudged one can get your domain filtered site-wide.

Worth it if you already have an Instagram audience, because the follow graph carries over. As a standalone acquisition channel it is still thin, but it is the friendliest of the text networks to a company that is willing to sound like a person.

Worth it if your audience skews technical, journalistic, or academic. Smaller than X by a wide margin, and correspondingly easier to be noticed in. No ads exist, so organic fit is the only lever.

Not an acquisition channel, and treating it as one is the mistake that defines the platform. Everyone in your server already found you. It is where retention, support, and advocacy happen.

Worth it if you already have a community that wants updates pushed to them: crypto, developer tooling, and anything with an international user base. It is a broadcast channel and it is honest about being one.

Worth it for anything visual with a destination worth clicking: templates, tools with a strong screenshot, ecommerce, anything home, food, wedding, or design adjacent. Poor fit for abstract B2B software.

Worth it only if your audience is roughly thirteen to thirty-four and consumer-facing. For B2B software this is the wrong room, and the most useful advice in this guide is to spend the effort elsewhere.

Worth it for products with a subculture, a strong visual identity, or a sense of humour. It is a genuinely different internet, and a company that arrives in a suit will be noticed for the wrong reason.

Worth it exactly once per genuinely interesting thing you build, and worth nothing at all for anything else. It is the highest-quality traffic in software and the least forgiving audience for marketing.